On the day of annual Academy Awards, Apple started airing its new iPad Air advertisement showcasing how the iPad is being used in the filmmaking industry. The video had excerpts from Martin Scorsese’s 2014 commencement speech at the NYU Tisch School of the Arts. The video ad comprises of small movies being filmed and edited on iPad.
Here’s the full text of Scorsese’s voiceover in the ad:
You can’t do your work according to the people’s values. I’m not talking about ‘following your dream,’ either. I never like the inspirational value of that phrase. Dreaming is a way of trivializing the process, the obsession that carries you through the failure as well as the successes which could be harder to get through.
If you’re dreaming, you’re sleeping. It’s important and imperative to always be awake to your feelings, your possibilities, your ambitions. But you also know this, for your work, for your passions, every day is a rededication.
Painters, dancers, writers, filmmakers, it’s the same for all of you, all of us. Every step is a first step, every brush stroke is a test, every scene is a lesson, every shot is a school. So, let the learning continue.