Microsoft employees pour ice water on CEO Satya Nadella. This was part of a challenge he took to raise awareness about a neurodegenerative disease. He also challenged Jeff Bezos, Amazon CEO and Larry Page, Google Co-Founder to do the same.
Steve Gleason (football player) challenged Satya on Twitter to take the Ice Bucket Challenge to raise awareness about Amyotrophic Lateral Sclerosis (ALS). Satya gladly accepted it for the cause.
“The thing I’m really excited about is what Steve and the team have done to raise awareness for ALS,” Nadella said in a video posted on Microsoft’s website.
As per The ALS Association, every 90 minutes an American dies of ALS. The main targets are people in the age group of 40 and 70. Great to see such initiatives from the leaders of the corporate world.